Since re-launching its sales program, The Residences at W Atlanta – Downtown has sold 12 of its 74 units in 2012 for a total of $3,896,800. (The average sales price for a unit sold in 2012 is $324,733.)

While not earth shattering numbers by any means, it does show the new pricing in the building has started to attract buyers in the downtown Atlanta area. I knew it would be a slow start, but hopefully they are going to pick up some momentum this year. I think the condos are absolutely gorgeous, with sleek Italian kitchens, floor-to-ceiling-windows and fantastic amenities/services of the W Hotel brand. There are plenty of investor leasing permits available, so contact me if you are interested!

I’m curious to know why you think the condos have been not selling as quickly as other buildings around town. Comment on my post here or send me a private message.

What’s for sale at The Residences at W Atlanta – Downtown?

If you have been wanting to go see the newly launched Residences at the W Atlanta Downtown, wait no longer. Starting on March 9th, the condominium will be home to six fabulous designer homes during Atlanta Homes & Lifestyles’ first-ever high rise home tour – High Rise High Style – to benefit The High Museum of Art, Friday, March 9 through Sunday, April 1.

The homes being featured will be different from the current model homes, so be sure to go by and take a look around.

High Rise High Style will feature Kerry Howard (KMH Interiors) for Redefined Home Boutique, Barbara Westbrook (Westbrook Interiors) for Room & Board, William Peace (Peace Design) for Mitchell Gold + Bob Williams, Susan Ferrier (McAlpine, Booth & Ferrier Interiors) for R Hughes Showroom, Julia Reed for The Mercantile and Michel Boyd (SmithBoyd Interiors) for Bradley Hughes.

The six one- and two-bedroom homes are located on the 19^th floor and are showcased for these designers’ work. The tour will commence Fridays beginning at noon until 5:00 p.m., Saturdays 11:00 a.m. to 5:00 p.m. and Sundays 1:00 p.m. to 5:00 p.m. For additional information explore www.highstyletour.com. (You can purchase tickets online in advance for $18, then $20 after February 1 on the website.)

The Residences at the W Atlanta Downtown recently unveiled two new model homes on the 18th floor to kickoff the new sales relaunch. Each home is tastefully decorated and, in this go-round, they decided to go for more comfortable surroundings instead of the hard contemporary feel from last year. It works so much better and I think buyers will relate to project. (We all know the modern aesthetic doesn’t fare so well in Atlanta real estate.)

Each residence has 10 foot ceilings, solid core interior doors throughout your unit, pre-wiring for every technological convenience, electrical outlets near ceiling for automated draperies/shades, large floor-to-ceiling windows, open floor plans, coat closets, recessed lighting, separate laundry rooms in some units, large walk-in closets, and some larger units even have a service entrance.

I particularly love the W condos because of the kitchens. The standard appliance package is so much better than anything I have seen before in Atlanta. Yes, we always see Viking®, Thermador and many other high-end appliances, but when do we see Gaggenau? And have you even heard of this German, high-end appliance manufacturer? They have won all kinds of awards for their design and innovation so be sure to check them out. Click Here for More Photos & the Rest of the Feature

The Residences at the W Atlanta Downtown has relaunched their sales campaign, this time with even lower pricing than before. These units have been reduced roughly 60% from their original prices. Pretty amazing. With only 74 units in the building, I think we’ll now see some movement in this project and have some really great condos in the downtown area to call home.

The units are spectacular, with premium finishes throughout each and every unit. Homeowners have access to all amenities and services of the hotel, including Whatever/Whenever®, the W brand’s 24/7 service philosophy; preferred access to Bliss® Spa, BLT Steak®, the Living Room,
DRINKSHOP and WETBAR; use of WET® heated pool, Sweat Fitness®, Pet Services, Private Helipad, Housekeeping, Wheels® Valet services; and Starwood Preferred Guest® Gold Membership, among other exclusive owner benefits. The on-site residents concierge can handle all of your  desires, as long as there legal.

The new pricing makes living at the W more affordable than ever. One bedroom condos now start at an astonishing $199,900, two bedrooms from $299,900, three bedrooms from $859,900 and stunning two-story penthouses with huge walls of windows from $1,282,900. Click Here for More Photos & the Rest of the Feature

The Atlanta Business Chronicle is reporting the W Downtown Atlanta Hotel & Residences has been officially foreclosed. The project has had it’s share of troubles since opening, selling a single condominium upon opening.

Now the question is what will happen to the condos and to Allen Plaza in the future.

With condo prices already low in many new Atlanta buildings, I hope we’ll see the W follow suit and resurrect itself to bring some much needed life into the building. Maybe we’ll see another auction take place. What ever the case may be, I’ll be here to let you know the story.

Link to Article

The W Downtown Atlanta Hotel & Residences is scheduled to go into foreclosure as early as September 7th according to a Georgia Public Notice filing on August 12th. Since it opened, the W has had it’s fair share of troubles, including a complete absence of condo sales. They sold one penthouse unit upon opening, then nothing. After some time, they “dramatically” reduced their pricing, but even that failed to capture buyers. The condominiums are beautiful and designed to perfection. Perhaps the modern aesthetic doesn’t appeal to Atlanta buyers? In this market, it’s all about price, price, price. Could be we seeing another condo auction sometime in the future? I’ll keep you posted. If you are curious about the foreclosure notice, take a look after the break. Click Here for More Photos & the Rest of the Feature

W Atlanta Residences, Atlanta’s only W-branded condos, has reduced prices up to 30 percent on many of its 65 remaining units (out of 74 units total). Luxury condominium homes now range from the mid $200s, to more than $3 million. Remember homes previously were priced at about $379,000 for a one bedroom condo. Click Here for More Photos & the Rest of the Feature