10 at 1010 – Highlights from the Models

1010 Midtown
Above: Your corner 2 bedroom condo with a direct view down Peachtree Street – taken from the 21st floor master bedroom.

1010 Midtown goes where no other condo building will go – putting together a lifestyle collection of ten completely furnished model homes. They have something for everyones taste and lifestyle – from modern to more traditional type decor. Usually when I go to a building with a client there are one or two models to look at. Today’s buyers expect to see choices and 1010 delivers that expectation.

There are some choice penthouse units still available with jaw dropping views – $1,000,000+

Why other developers don’t go to these lengths to encourage prospective buyers to visualize their new home is beyond me. It’s a luxury to be able to walk into a space, sit in the living room or at the dining room table and really experience the space, to see what works and what doesn’t. 1010 Midtown chose three home designers that each offer something unique.

Out of the three, Artefacto is my absolute favorite. I love their modern flare and international feel. You can pretty much walk into the showroom and tell them you like a certain table, but you want it in a particular wood, or you want a chair covered with a specific fabric. They can customize what ever you like. A lot of their pieces tend to be on a larger scale, so I was pleasantly surprised to see they work in all kinds of spaces.

In addition to Artefacto, Cantoni and Mitchell Gold + Bob Williams are featured at 1010 MidtownHere are some highlights from the models at 1010.

Artefacto is a modern design destination for international home furnishings.  Atlanta’s top interior designers and architects source Artefacto due to its dynamic selection, stunning palettes and modern influences where every detail is taken into consideration.  Artefacto’s customization options are seen as an incredibly valuable benefit for clients.  Artefacto’s design store is located at 3050 Peachtree Road N.W. in Atlanta.

1010 Midtown

1010 Midtown

1010 Midtown

Below: Artefacto decorated corner unit with a very cool custom table for two attached to the structural column by the window. It was a brilliant idea and made great use of the space. The piece actually wraps around the back of the column.
1010 Midtown

1010 Midtown

Cantoni is a high quality, custom-design retailer of fine modern home furniture, accessories and design services.  Cantoni has built a reputation for providing customers with a broad range of distinctive styles and colors of quality modern home furnishings.  Cantoni also offers a popular Industry Partner Program for Atlanta’s design community.  Cantoni’s Atlanta location showroom is located at 1011 Monroe Drive.

Below: Cantoni designed 1 bedroom unit with a large terrace fronting Peachtree Street.
1010 Midtown

1010 Midtown

1010 Midtown

1010 Midtown

1010 Midtown

Below: Cantoni designed 2 bedroom corner unit fronting Peachtree Street. This unit was very cool. It’s an end unit done in black and white. The skyrise is up close and personal here, giving you the true sense of urban living.
1010 Midtown

1010 Midtown

1010 Midtown

1010 Midtown

1010 Midtown

1010 Midtown

Mitchell Gold + Bob Williams are a renowned 19-year-old furniture brand best known for comfortable, stylish and value-conscious slip covered and upholstered furniture, casegoods, lighting, rugs and accessories.  The company has raised the bar and set a standard in the traditional furniture industry for others to follow.  Mitchell Gold + Bob Williams’ Atlanta Signature Store is located at 3081 Peachtree Road.

Below: Mitchell Gold + Bob Williams designed two bedroom model home. This is more traditional than the other units I viewed, but still has an amazing view!
1010 Midtown

1010 Midtown

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2 Comments

  • Thanks for all the pictures. To your point, it’s a shame why more developers don’t show a variety of model homes. I would think in these economic times developers would try to do everything they could to incorporate as many different design tastes to entice a broad demographic…Cheers to you 1010 Midtown!

  • I know it’s probably a cost issue – not wanting to spend more money on additional models, but you have to spend money to make money. You can’t market to only one type of buyer.