Is the Ritz-Carlton planning to put their luxury brand name on the condo’s at 3630 Peachtree? I have heard this from a number of different sources, so I am wondering if there can be some truth to it. I think this would totally make sense for the project. I have heard the condo prices are going to be starting at $1,000,000.
Consider this: 3630 Peachtree has no tenants lined up for the office/retail portion of the building (not that I am aware of). Also, I have no information on the condo portion of the tower other than what I have already posted. Wouldn’t it make sense to have a Ritz-Carlton branded residence at the project?
That would make the entire building work, including the second tower that isn’t being built. Perhaps the second tower will turn into a new Ritz-Carlton hotel? Will they leave their property across from Lenox Mall in favor of a new, more modern hotel?
The Ritz-Carlton in Buckhead was built in 1983 and was renovated in 2000. While still beautiful, the hotel is quite old and needs some serious attention to bring it into the modern world. Ritz is currently undergoing a much needed change and has begun to modernize their properties in lighter color pallets. No more dark trim! Atlanta is definitely ready for a change.
Maybe this really is going to happen because the St. Regis is such a huge success. I for one am very curious to find out if this is true. As always, I’ll keep you posted… and I’d love to know what you think.